This clever ad campaign just emerged from the College for Creative Studies in Detroit. Designed by ad agency, Team Detroit, these ads are reminiscent of the D.A.R.E. anti-drug PSAs from the 90s. My favorite is “I found this in your room, we need to talk.” Which one is your favorite?
If you attend any Digital LA events, there will be a good chance you’ll bump into some of us friendly folks from Tuesday. The most recent session was at the Roosevelt Hotel and centered around representatives across Disney, including Walt Disney Parks and Resorts, Disney Interactive Media Group, Disney-ABC Television Group and Walt Disney Studios. The focus of the panel was to discuss Disney’s initiative of franchise development over multiple platforms and how their specific business extends products through channels like online, gaming, mobile, consumer products and theme parks. They openly discussed their challenges and areas that do not make sense to explore even though they are hot items at the moment. For example, Facebook does not make sense when you are targeting children who are not on Facebook. After the discussion, the panel fielded questions for another 45 minutes and talked openly. It was an excellent session and we’re looking forward to attending the next event soon – see you there!
Harnessing the power of social networking is a critical component to online marketing strategies. Quite simply, people like to share things they are passionate about with all their Facebook friends and Twitter followers. When iVillage.com wanted to boost visibility of the health section of their new website, we developed a sharing tool that allows visitors to quickly share iVillage content on their Facebook and Twitter pages. Even more, we created a reporting system so iVillage can tell who is coming to their site as a result of a shared link! It’s a great, low impact method to grow their audience and leverage the massive social network user base.
A look back at a look forward to the internet — from 1969. How close were they? How about in 1993?: See More
Single Engine Drama
I can’t get enough of this T-shirt war!! It’s a really fun and creative concept, and the animation is awesome!
I have always loved adidas Originals as a brand. The Originals division of the popular footwear/streetwear brand has always been a bit more edgey with it’s design and advertising. This latest commercial, featuring a remix of Dee Edwards’ “Why Can’t There Be Love”, is part of a new campaign for 2010 where adidas Originals is welcoming us, the consumer, to their neighborhood. And what a fly neighborhood it is. With the likes of David Beckham, Snoop Dogg, and Noel Gallagher kickin’ it in this hood, this is definitely “The Street Where Originality Lives.”
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If you liked “The Fantastic Mr. Fox” then you will love these window displays. Forget about Macy’s, Saks, or Bloomingdales. Bergdorf Goodman is where to go to see cool window displays in New York City. Each window is a scene from “The Fantastic Mr. Fox” featuring the actual characters and sets used in the making of the movie. Unfortunately the day I found this was the day I decided to walk around with out my good camera, so all I got are iPhone shots. Hope you enjoy. Click here for someone else’s better shots for those of you who want more detail.
