It’s kind of funny and kind of sad that it’s taken me this long to finally make it out to MAGIC given the various ties I have to it. But I finally bit the bullet and made time for it this go around, and I’m glad I did. So what is MAGIC you might ask? The MAGIC Marketplace is a three-day fashion industry event that takes place twice a year (February and August) in Las Vegas. It’s considered one of the biggest and most influential fashion events in the country. MAGIC is essentially divided into eight different sub-shows plus one accompanying show, POOL.
* MAGIC MENSWEAR
Fashionable menswear that you’d find at Macy’s or Nordstrom such as Perry Ellis, Dockers, and Johnston & Murphy.
* WWDMagic
Fashionable womenswear such as BCBGMAXAZRIA, DKNY, Diane von Furstenberg, and Miss Sixty.
* FN Platform
Full range of women’s, men’s, junior’s and kid’s shoe brands under one roof.
* PROJECT
Stylish and contemporary men’s and women’s brands such as Ben Sherman, Lacoste, Addidas, Diesel, Nooka, and Joe’s Jeans.
* S.L.A.T.E.
Select. Lifestyle. Apparel. Trend. Emergence. A small selection of established men’s and women’s brands within the skate, street, and surf community such as X-Large, Obey, Stussy, TokiDoki and Skullcandy.
* STREET
Young men’s brands such as Rocawear, Ecko and Tapout that target hip hop culture, sportswear, and streetwear.
* PREMIUM
Contemporary men’s denim, sportswear, and accessory brands such as Ed Hardy, Levis, Fossil and Lucky Brand Jeans.
* Sourcing at Magic
Apparel and footwear supply chain manufacturers, textile resources, fabric mills, and component suppliers.
* POOLTRADESHOW
Fresh and creative brands that you’d find in more boutique shops and have yet to establish themselves in the major markets plus a few established lifestyle brands such as American Apparel, Palmer Cash, and Threadless.
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