We are lucky to count so many great people among our friends, supporters and partners. This month we sat down with Layng Gurriero from Service Corporation International to find out what makes him tick. See More
Contributed by Annie Weinberger, VP Marketing of Autonomy
In this month’s guest column, The 5 Fundamentals of Multichannel Optimization from Autonomy, a global leader in infrastructure software for the enterprise and owner of the TeamSite CMS platform, offers insights to digital marketers to help them maximize their investments by optimizing customer communications and understanding those interactions. With splintered brands and moving customer targets, how do you win hearts and minds in today’s fractious marketplace? Read on and take a look at five fundamental issues that need to stay top of mind to achieve results in today’s increasingly competitive marketplace.
In 2009, we sent all our senior developers on a field trip up north to learn the ways of TeamSite at the Interwoven training center. After many days of intense training under Interwoven experts, they returned to our office with a better understanding and appreciation of the technology. Almost immediately, we were able to put our training into action with the redesign of Dignity Memorial. After the initial learning curve, we found out that the Interwoven platform lives up to its promise of handling large scale site development with enough flexibility to customize it to specific project requirements.
When Service Corporation International (NYSE: SCI) determined it was time to start a massive website upgrade project, including building 1,400 microsites, they selected Tuesday Creative to drive the process beginning by creating a deep definition study and ending with the launch of Dignity Memorial powered by Interwoven TeamSite. Our project management, design and development teams collaborated with SCI to produce a content rich resource of relevant and respectful information about very sensitive subject matter. SCI is North America’s largest provider of funeral and cemetery services.
