All this talk of the new year. Obama’s second year in office. The continuing “war on terror.” The (hopefully) upward-turning economy. New music releases. The Oscars. So much comes with the new year. So let’s pause for a second and talk about something truly important for this new year.
Color.
I’m sure most of you never think about what kind of color the year will be. And you know what, that’s ok. You don’t have to. The fabulous people at Pantone, “an X-Rite company and the global authority on color and provider of professional color standards for the design industries” (phew that was a mouth full!) have come up with the color of 2010 for us. In fact they have been doing this for a few years now.
2007: Chili pepper
2008: Blue iris
2009: Mimosa
For 2010, Pantone has named Turquoise as the color of the year. Turquoise? Not some fancy name like Sea breeze or Ocean spray? Ah well, at least we all know what the color Turquoise is by name. So why Turquoise? According to Pantone:
“Combining the serene qualities of blue and the invigorating aspects of green, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.”
Well I wouldn’t have thought Turquoise when thinking about this coming year, but when they put it like that, it sounds pretty spot on. 2009 was pretty rough for all of us and a sense of wellbeing and feeling of escape from the everyday troubles would be great right about now. So I’m on board with this color for 2010. Now, will I be using it willy nilly in my design work? Probably not. It’s not a color to be thrown around lightly. But perhaps a little accent here or there would be nice. What does everyone else think about this color choice? Put your thoughts in the comments below.
