As the hub for all NBCUniversal environmentally focused content, it is very important that Green is Universal stays fresh and up to date.  Previously built on a Moveable Type platform, the GIU team decided during a recent redesign to standardize to WordPress, having successfully implemented it on other sites.  Tuesday worked with the GIU team to port the site into a clean WordPress install and launch to coincide with this spring’s Earth Week.  Now that the site is live, the team can easily administer the site and focus more of their efforts supporting green initiatives and sharing green content. Nicole Walters, NBCUniversal Digital Media Manager shared, “What I prefer about WordPress is the flexibility it offers me to update the site on my own. With previous CMS’s we had used, I still needed to rely on a developer to update certain parts of my site. Now I’m in complete control!” Visit the Green is Universal today and find out even more ways to live a greener lifestyle!

NBCUniversal is celebrating Healthy Week May 21-27 with the launch of “What Moves Me.” The campaign showcases what motivates the stars of their networks to keep moving and go healthy! As their digital partner, we completed a migration of the Healthy at NBCU site to WordPress for the launch and produced a sporty and fun iGo Healthy game for iPhone! We also created a host of promotional banners and produced a series of widgets to be placed across the NBCUniversal portfolio of sites and Facebook pages. Click on over to the Healthy at NBCU site and see what’s happening during the 2011 Healthy Week and how you can go healthy!

Just released in the iTunes App Store is iShop Green! Created in partnership with iVillage and Green is Universal, this new app helps connect environmentally conscious consumers to eco-friendly shopping options available locally and online. We looked at the research and 9 out of 10 iVillage users make green lifestyle choices; from bringing reusable bags with them as they shop, to making green product purchases. “We created iShop Green in partnership with iVillage because it made sense to provide their existing ‘green’ audience with a tool that supports their lifestyles,” commented Nicole Walters, NBCUniversal Digital Media Manager. Whether you are looking for household products on the web, local merchants or farmers markets, this app will quickly get you there. It works by tapping into multiple green databases and serves up lists of green products, stores and websites.  Just plug in your zip code and iShop Green will help you go green for all your shopping needs! Download the free app today and do your part to help make a better tomorrow for the world.

To celebrate Earth Week 2011, Green is Universal teamed up with Tuesday Creative to enhance iBloom, one of NBCUniversal’s most popular mobile game apps.   Now at version 2.5, iBloom is bursting with great new features including a mode that allows for faster gameplay and more seasonal flowers for Mother’s Day, Fourth of July and Halloween (a Venus Flytrap, of course). You can also share your flowers via Twitter, Facebook and email.  Help celebrate the environment and show off your green thumb by downloading iBloom for free at the App Store today! It’s a fun game to share with children and watch as they learn to grow their own flowers.

Green is Universal and the Arbor Day Foundation recently partnered with Tuesday to launch the most successful Text for Trees online campaign to date. Text for Trees encourages people to plant real trees simply by clicking a button on their website or by texting “TREE” to 46833. An ambitious goal was set to reach one million trees planted during the month of December. To hit the target, we harnessed the power of social networking and created multiple sites and widgets, including a mobile optimized website, Facebook and Twitter integrations, and a real time display of the tree count. Launched to coincide with the November 30th tree lighting at Rockefeller Plaza, users quickly swarmed the site to start planting. Within two days of the launch, the site hit its goal and successfully contributed to the planting of one million trees. Thanks to all who participated in keeping our earth green during this holiday season!

Click here to read more about Text For Trees.

Q:  Name
A: Devin C. Johnson

Q:  Company
A: iVillage/NBC Universal

Q:  Title
A: GM, Digital Works @ NBCU

Q:  What time did you get up this morning?
A: 6am

Q:  What has been your greatest achievement to date?
A: Greatest achievement to date is a little Girl named Carys Grace… Hey Care Bear, Daddy loves you.

Q:  What was the last film you saw at the movie theater?
A: Salt

Q:  What would you attempt if you knew you could not fail?
A: Entrepreneurship… not that I don’t love my job, but if this digital thing doesn’t work out, I could run a killer Food Truck

Q:  What technology most changed your life?
A: TIVO rocked my world in 2002… I’m cheating on you with a Time Warner box, but you will always be my 1st love.

Q:  Facebook, Twitter or the App Store?
A: Facebook

Q:  What is something people would be surprised to know about you?
A: I was a wish granter for the make-a-wish foundation for 10 years… Changed my life. PSA: Consider donating… http://www.wish.org

Q:  What food will you never eat again?
A: Sweetbreads… fool me once, shame on you Argentina

Q:  What are you listening to right now?
A: Erykah Badu, Eminem, Fresh Beat Band, Laurie Berkner’s I want to go fast

Q:  What are you currently reading?
A: Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy

Q:  Do you like your handwriting?
A: Hate my handwriting.

Q:  If you were a crayon, what color would you be?
A: Burnt Sienna was always my go-to color…it’s brownish and unique, what’s not to love

Q:  Any new and exciting news you’d like to share with us?
A: Keep an eye out for the new Momtourage.com

In celebration of Earth Week, we partnered with NBCU’s Green is Universal team to help raise awareness about how you can be more environmentally conscious.  Grade Your Shade: How Green Are You is a fun and educational quiz that measures how “green” you are based on your daily habits.  Which “green” are you?  Forest?  Leafy?  Lime? Barely?  We designed and developed the interactive quiz for web, mobile and within a widget.  Take the quiz today and share your results with friends on Facebook and Twitter. Help keep our world green!

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Tuesday is helping to Go Green this holiday season with the launch of two of our newest projects: iBloom 2.0 and Text for Trees, both designed and built for Green is Universal/NBC Universal.

In a partnership between NBC Universal and The Arbor Day Foundation, Tuesday designed a holiday Flash site to coincide with the lighting of the famous Rockefeller Center Christmas tree. See More

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iBloom 2.0 for the iPhone/iPod Touch has expanded on our highly successful app launched last April for NBC Universal’s Green Is Universal initiative.  It includes all new flowers, a real time weather feed from weatherchannel.com, night mode requiring less care in the evening hours, Facebook Connect to keep your fellow virtual gardeners abreast of your blooming progress and more!  Download it now from the iTunes Store for FREE! See More