We are lucky to count so many great people among our friends, supporters and partners. This month we sat down with Layng Gurriero from Service Corporation International to find out what makes him tick. See More
Contributed by Annie Weinberger, VP Marketing of Autonomy
In this month’s guest column, The 5 Fundamentals of Multichannel Optimization from Autonomy, a global leader in infrastructure software for the enterprise and owner of the TeamSite CMS platform, offers insights to digital marketers to help them maximize their investments by optimizing customer communications and understanding those interactions. With splintered brands and moving customer targets, how do you win hearts and minds in today’s fractious marketplace? Read on and take a look at five fundamental issues that need to stay top of mind to achieve results in today’s increasingly competitive marketplace.
To stay current with the new features of TeamSite 7.1, we sent an away team to the Interwoven headquarters in San Jose, CA to learn about the latest release. For those unfamiliar with the TeamSite product suite, it manages content, empowers business users to create web pages with a WYSIWYG editor, manages workflows between business units, deploys content to servers, and much more. Click here to learn more basics about TeamSite, what it is and what it does. During our deep-dive seminar and training, we met with partners, vendors and Interwoven team members comparing notes, tips, tricks and best practices.
One of the highlights of these sessions is getting to hear about all new technologies that have been released and seeing a road map for the future. For example, TeamSite SitePublisher pages have been enhanced with the “Next Generation surf and edit” capabilities. This allows the content author to edit in a wiki-like inline editing mode. Users will be able to make changes and preview to a web site from within the same window. This feature will help provide a richer in-context experience and also allow for improved multivariate testing of content. Another new feature is Nested Fixed Area Layouts which allows SitePublisher to utilize newer web page designs with fewer compromises in design implementation. In all, it was a jam packed week. Now that we’re back from San Jose, we are psyched to start putting all these features into action!
When Service Corporation International (NYSE: SCI) determined it was time to start a massive website upgrade project, including building 1,400 microsites, they selected Tuesday Creative to drive the process beginning by creating a deep definition study and ending with the launch of Dignity Memorial powered by Interwoven TeamSite. Our project management, design and development teams collaborated with SCI to produce a content rich resource of relevant and respectful information about very sensitive subject matter. SCI is North America’s largest provider of funeral and cemetery services.
