If you are like me, you are pretty excited about the Academy Awards on Sunday. Upon my daily online news scan I was a little surprised to see Twitter in many of the Oscar news articles listed. It seems that social media (Twitter in particular) is predicted to be busier than usual on Sunday.

I stumbled upon this article by WebProNews and it’s an interesting read!

Every year MediaWeek Magazine publishes a list of what they think will be the publishers and platforms that will matter most to marketers in the coming year.  Brands such as MySpace, Facebook, and Twitter have hit this list, some more than once, some never to appear again. As a digital marketer, the companies on this list will impact your business one way or another, many already do. Read on and see who MediaWeek thinks are the Top 10 companies that will be influencing, shaping and making the biggest splash on the digital landscape in 2011.

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Harnessing the power of social networking is a critical component to online marketing strategies.  Quite simply, people like to share things they are passionate about with all their Facebook friends and Twitter followers.  When iVillage.com wanted to boost visibility of the health section of their new website, we developed a sharing tool that allows visitors to quickly share iVillage content on their Facebook and Twitter pages.  Even more, we created a reporting system so iVillage can tell who is coming to their site as a result of a shared link!  It’s a great, low impact method to grow their audience and leverage the massive social network user base.

Are you on Facebook and Twitter? Of course you are and we are too! The Tuesday Creative Facebook Fan Page is the great place for fun Tuesday facts, party updates, photos, videos and project launches. Become a fan, write on our wall, play our games, and tell us what you think about our antics. If Twitter is more your speed then you are in luck because we’re there too! Follow us on Twitter and get instant updates and other great industry insider info. We’ll even give your self esteem a boost – follow us and we’ll follow you right back!!

By Guest Blogger, Mike Cooperman

Using social media to make marketing decisions is a great idea – if you know who you’re listening to.

A few weeks back, I had to take a new headshot for an upcoming speaking engagement.  I brought two shirt and tie combinations to the shoot – a blue shirt with a pink tie and a white stripped shirt with a black tie with blue designs.

Prior to the shoot, I thought I’d conduct a little social media experiment.  So, I posted a picture of both shirt-tie combinations on my Facebook page and asked my friends for feedback.  The result? Blue shirt, but do it with the black tie (except my buddy Dan, who wondered if they could get another head – that’s what friends are for).

What’s the point? I knew I wasn’t simply asking a bunch of 18 year old goth teens for their opinions. As a result, I got good information. See More

DigitalLA hosted a crowd of nearly 300 for a recent “Movie Marketing: Online, Social, Mobile” panel on the Fox lot.  Industry experts from Universal Pictures, 20th Century Fox, and Lionsgate discussed the evolving process of integrated online marketing campaigns, the importance of online influencers and the critical need to know who your target audience is for a specific release. See More