For the third consecutive year, Tuesday designed and built the Text for Trees online marketing campaign that kicked off with the Rockefeller tree lighting, included an online sweepstakes to win a trip to Universal Pictures “The Lorax” premiere and culminated in the successful generation of over 1,000,000 tweets, retweets, shares and clicks across various social media that triggered a tree donation to the Arbor Day Foundation. The campaign was a hit for NBUniversal and the environment!