To support the 2011 Healthy Week for Healthy at NBCUniversal, we created the “What Moves Me” microsite, rich media banners and widget.  During Healthy Week, visitors to the “What Moves Me” microsite could see what their favorite NBCUniversal celebrities do to get inspired to work out and stay healthy.  Whether it was Jim Cramer’s workout song, (“Simply the Best,” by Tina Turner) or Paris Hilton’s healthy snack (protein smoothies), visitors were delighted with what moves their favorite celebrities and also encouraged to share the website with their friends.